August is Hair Loss Month and bringing awareness and educating the public on the causes of hair thinning and medical treatments for conditions like alopecia areata and male/female pattern baldness. These conditions often stem from genetics, stress, hormonal changes or autoimmune responses. Other reasons could be nutritional deficiencies or hair damage. This later one is the one we will focus on and address scalp care concerns that can help with hair damage.
Skinification
There has been an emphasis on hair health, shine and movement especially with the introduction of skinification. Skinification focuses on not just treating the hair strands but also actively nurturing the scalp. By treating your scalp, you are building a foundation for stronger, shinier hair to grow.
Scalp Concerns
Hair care now addresses scalp concerns such as scalp imbalance, hair loss, dandruff or oiliness using active ingredients to combat these issues. Leave-in conditioners, hair masks, and serums are used to provide sensory experiences as consumers not only expect performance but also an enjoyable experience from their haircare routine.
Jaka’s Scalp-Revita Essence formula contains Scalpatron VGP designed for scalp care with natural, plant-derived ingredients. It gently conditions the scalp and improves itchiness, redness and dandruff. Looking for a pre-wash experience, SNF’s Peachy Hair Scalp formula provides exfoliation for the scalp in a lotion format. For an after-wash experience, Fumei’s Hair wax for Women formula provides moisture, texture and shine to hair while also aiding in styling. These multi-tasking essentials from in-salon transformations to elevated everyday styling are what hair care brands are looking for.
Scalp Care for Men
Scalp care is also emerging as a focus not just for women but also for men including the beard. This involves regular cleansing, gentle exfoliation and targeted hydration. SNF’s Men’s Daily Hydrating Beard Serum was carefully formulated with Natursol EMI Lite to hydrate and condition the beard and provide non-greasy styling.