US-Based Chemical Company Brings New LIFE to the Industry

Norman Fox Revitalizes Brand to Lead the Charge in Innovation and Sustainability

Industry, CA – June 7, 2024 – Norman Fox, a leader in the specialty chemicals industry since 1971, proudly announces a comprehensive brand refresh. This strategic update embodies their unwavering commitment to innovation, sustainability, and excellence, positioning Norman Fox as a forward-thinking leader dedicated to transforming the historic perceptions of the chemical industry.

Norman Fox’s new tagline, “Solutions for L.I.F.E.,” encapsulates our holistic approach to providing sustainable chemical solutions that enhance Living, Industrial, Foods, and Everyday applications. This refresh introduces a modern, innovative logo mark that symbolizes our forward-thinking approach and dedication to progress, aligning perfectly with our core values and setting the stage for a dynamic future.

Our unique value proposition – “Empowering Your Success with Sustainable, Reliable, and Innovative Chemical Solutions” – highlights the benefits our customers receive. By choosing Norman Fox, you gain access to top-quality, sustainable chemical products tailored to enhance your operations across various sectors. Our commitment to excellence and transparency ensures that you receive superior products and unparalleled customer service, fostering trust and long-term partnerships that drive your success.

Our Vision is to become the national leader in sustainable chemical solutions, recognized for our excellence, innovation, and integrity, and to set the industry standard for enhancing Living, Industrial, Foods, and Everyday applications through unmatched quality and customer-centric practices.

Our Mission is to empower businesses and communities with sustainable, innovative chemical solutions. We achieve this through a relentless commitment to quality, transparency, and customer service, continuously advancing our capabilities and embracing new technologies to enrich lives and industries throughout the United States.

Norman Fox is committed to addressing and transforming some of the stigma traditionally associated with the chemical industry through environmental stewardship, health and safety commitments, transparency and integrity, and corporate responsibility. 

We prioritize sustainable practices and environmental responsibility. Our new brand identity emphasizes our dedication to reducing pollution and safeguarding natural resources. We place a high priority on the health and safety of our employees and the communities we serve. Our processes are designed to minimize health risks and ensure safe, responsible production. We strive to operate with the highest levels of transparency and integrity. Our updated mission and vision reflect our commitment to openness and ethical practices, fostering trust with our stakeholders. 

At Norman Fox, we go beyond profit, emphasizing corporate social responsibility and ethical business practices. Our new brand is a testament to our pledge to support and uplift the communities we impact. “Since our founding in 1971, Norman Fox has been dedicated to delivering top-quality products and exceptional customer service. This brand refresh represents our unwavering commitment to innovation and sustainability as we continue to evolve and meet the needs of our customers. We are excited about this new chapter and look forward to not just providing solutions for years to come, but to provide ‘Solutions for L.I.F.E.” said Stephen Halpin, President of Norman Fox. 

About Norman Fox

Founded in 1971, Norman Fox has built a legacy of excellence in the manufacturing, distribution, and development of specialty chemicals. With a customer-first philosophy, and a focus on quality, reliability, and sustainability, we serve a diverse range of industries, including agriculture, personal care, household, industrial and institutional (HI&I), paints and coatings, food, nutraceutical and pharmaceutical, and general industry.

For more information about our brand refresh and to explore our new visual identity, please visit our website at:

Media Contact
Velvet Arriola
Marketing Manager
Norman, Fox & Co.
Office Ph. (626) 581-5656
Mobile Ph. (626) 670-0955
Fax (323) 973-4874

Norman, Fox & Co. manufactures and distributes the highest-quality chemicals in various industries. Our extraordinary service and fair pricing have led to our continued growth and consistent profitability.